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Chapter 1

Getting started

Dashboard & Reports is the read-only layer of blink i — it surfaces what is happening across leads, bookings, payments, and procurement without requiring you to open individual records.

1.3 — Role-based views

What you see on each dashboard depends on your role. blink i shows each user only the data they are permitted to see:

RoleWhat they see
Sales AgentTheir own leads, follow-ups, bookings and site visits. No cross-agent data.
Sales ManagerAll agents' performance within their team. Can compare agents side by side.
FinanceCollections, payment schedules, expense and procurement summaries across all projects.
Founder / AdminFull cross-project aggregates — revenue, inventory, lead funnel, expense burn — with no restrictions.
Note: If a section described in this guide is not visible in your workspace, your role does not have access to it. Contact your workspace administrator to request access.
Chapter 2

Home Dashboard

The Home Dashboard is the first screen after login. It shows a snapshot of the most important numbers for your role — leads coming in, bookings made, follow-ups due today, and open tasks.

The blink i Home Dashboard showing today's snapshot KPI tiles, lead pipeline chart, and activity feed. — web view Web
The blink i Home Dashboard showing today's snapshot KPI tiles, lead pipeline chart, and activity feed. — mobile view Mobile
Figure 2.1 — The Home Dashboard with today's KPI snapshot, pipeline breakdown, and activity feed.

2.2 — KPI tiles

The top row of the Home Dashboard is a strip of KPI tiles. Each tile shows a single metric with its value for the selected date range and a comparison to the previous period (shown as ▲ +12% or ▼ −5%). The tiles available depend on your role:

TileWhat it counts
Total LeadsNew leads created in the date range (all sources: manual, Meta, WhatsApp).
Leads AssignedLeads with an agent assigned. Unassigned leads are a gap risk.
Follow-ups DueScheduled follow-ups falling due today or overdue. Clicking opens the follow-up list.
Site VisitsSite visits completed in the date range.
BookingsBookings created in the date range.
CollectionsPayments received from customers in the date range.
Pending ApprovalsExpense, PO and booking approvals waiting for action from the current user.

Tiles with an underline are clickable — they take you directly to the filtered list (e.g. clicking Follow-ups Due opens the leads list filtered to overdue follow-ups).

How to read each KPI tile: metric label, current value, period comparison, and drill-down link.
Figure 2.2 — Anatomy of a KPI tile — metric, value, period change, and clickable drill-down.

2.3 — Pipeline chart

Below the KPI strip, the Lead Pipeline chart shows how leads are distributed across stages: New → Contacted → Site Visit Scheduled → Visit Done → Booked → Lost.

  • The bar for each stage shows the count of leads currently at that stage.
  • Hover over a bar to see the count and the percentage of the total.
  • A narrow Conversion rate figure between stages shows the drop-off: e.g. 62% of Contacted leads moved to Site Visit Scheduled.
  • The project filter (top-right) scopes the funnel to a single project or shows it across all projects.

2.4 — Activity feed

The right column of the Home Dashboard shows a live Activity Feed — a reverse-chronological list of recent events in the workspace: new leads, bookings created, payments recorded, approvals completed. Each entry shows the event type, the record it relates to (a link), the user who triggered it, and the time. The feed refreshes automatically.

Note: The activity feed is not a full audit log. For a complete per-record history, open the record's own Activity Log tab.
Chapter 3

Sales Dashboard

The Sales Dashboard is designed for sales managers and team leads. It shows performance across agents, conversion through the pipeline, and which leads are at risk of going cold.

3.2 — Team performance table

Dashboard › Sales opens with a Team Performance table — one row per agent — for the selected date range and project filter. Columns:

ColumnWhat it shows
AgentThe sales agent's name and profile picture.
Leads AssignedLeads assigned to this agent in the date range.
ContactedLeads the agent has moved out of New (first contact made).
Visits DoneSite visits completed by leads assigned to this agent.
BookingsBookings closed by this agent.
Conversion %Bookings ÷ Leads Assigned, as a percentage.
Overdue Follow-upsFollow-ups past their due date that are still open — a workload health indicator.
Avg. Response TimeAverage time from lead creation to first status change (first contact). Shorter is better.

Click any agent row to drill into that agent's individual view.

3.3 — Per-agent view

Clicking an agent's row opens their individual dashboard. It shows the same KPI tiles as the team table but scoped to a single agent, plus:

  • Lead list — every lead assigned to the agent in the date range, with status, last activity date and next follow-up.
  • Stage-by-stage funnel — the pipeline chart for this agent only, showing where leads are stalling.
  • Follow-up calendar — a week view of the agent's scheduled follow-ups. Overdue items are highlighted in red.
  • Booking list — bookings closed by this agent, with project, plot/unit, and booking value.

Use the ← Back to team link (top-left of the agent view) to return to the team table.

3.4 — Conversion metrics

The Conversion tab (within the Sales Dashboard) gives a deeper breakdown of funnel conversion:

MetricFormulaGood range
Lead-to-Visit rateVisits scheduled ÷ Leads assignedDepends on project; watch trends.
Visit-to-Booking rateBookings ÷ Visits doneHigher is better; < 5% may indicate a site or pricing issue.
Lead-to-Booking rateBookings ÷ Total leadsOverall funnel efficiency.
Avg. lead age (open)Days since creation, averaged across open leadsRising age = leads going cold.
Lost reason breakdownCount of Lost leads by reason tagIdentifies top-of-funnel vs price vs competitor issues.
Tip: Filter the Conversion tab to a single project and compare date ranges (e.g. this month vs last month) to spot whether a pricing change or campaign impacted conversion.
Chapter 4

Founder Aggregates

The Founder view (visible to Admin and Founder roles) rolls up numbers across every project — revenue booked, collections received, inventory sold, and expense burn — in one place.

4.2 — Revenue summary

The Revenue section shows the financial position of every project side by side:

MetricWhat it shows
Total Inventory ValueSum of listed prices across all plots / units in the project.
Booked ValueSale value of booked plots / units — committed revenue.
CollectedPayments actually received from customers against bookings.
OutstandingBooked Value minus Collected — money still owed by customers.
Available InventoryCount and value of plots / units not yet booked.

A bar chart below the table shows each project as a grouped bar: Booked Value versus Collected. The gap between them is the outstanding collection balance.

4.3 — Project health

The Project Health panel gives a per-project status grid. Each project appears as a row with the following indicators:

IndicatorMeaning
Inventory status% booked vs available, shown as a progress bar.
Collection healthOn track if collections match expected schedule; Overdue if payments are late.
Budget burnDevelopment budget consumed vs total — see Projects › Development / Budget for the detail.
Lead pipelineOpen leads assigned to this project — a leading indicator of future bookings.
SR readinessSale-readiness gates: how many have been cleared vs total required.

4.4 — Collections view

The Collections panel is the financial operations view. It shows expected vs received payments across all active booking payment schedules:

  • Due this month — total of payment instalments scheduled to be collected in the current calendar month.
  • Collected this month — payments actually recorded against those instalments.
  • Overdue — instalments past their due date with no payment recorded. Each overdue item links to the booking detail.
  • Upcoming (next 30 days) — instalments due in the next month, so the finance team can follow up in advance.
Note: Collections figures reflect payments recorded in blink i only. If a payment is received but not yet entered by the finance team, it will show as overdue until recorded.
Chapter 5

Reports

Reports are detailed tabular views of the underlying data — more rows, more columns, and full export support. They are designed for analysis and audit, not daily monitoring.

5.2 — Leads report

Reports › Leads lists every lead in the workspace with all its fields visible. Columns include:

ColumnWhat it shows
Lead IDUnique reference (e.g. L-0042).
Name / ContactLead name, phone, and email.
SourceWhere the lead came from — Manual, Meta (Facebook/Instagram), WhatsApp, or Referral.
Project InterestThe project the lead is interested in.
Assigned ToThe sales agent.
StageCurrent pipeline stage.
CreatedWhen the lead entered blink i.
Last ActivityDate of the most recent note, call, or status change.
Next Follow-upScheduled follow-up date; blank if none set.
Lost ReasonPopulated for leads marked Lost.

Filter the report by date range, project, source, agent, or stage using the filter row above the table. All active filters are shown as chips and can be removed individually.

5.3 — Bookings report

Reports › Bookings lists every booking with its financial and status detail:

ColumnWhat it shows
Booking IDUnique reference (e.g. BK-0018).
CustomerBuyer name and contact.
Project / PlotThe project and the specific plot or unit booked.
Booking DateWhen the booking was created.
Sale ValueAgreed sale price.
CollectedTotal payments received so far.
OutstandingSale Value minus Collected.
StatusPending Approval Approved Cancelled
AgentSales agent who closed the booking.

5.4 — Finance report

Reports › Finance covers the three financial sub-reports:

  • Payments received — every customer payment recorded in the date range, with booking reference, customer, project, amount, payment mode and date.
  • Expenses — all expense records with category, project, vendor, amount, status, and clearance state. Matches what is visible in Finance › Expenses.
  • Purchase Orders — all POs with vendor, project, SKU count, total value, approval status and inward state. Matches Procurement › Purchase Orders.

Each sub-report has its own set of filter chips and an Export CSV button (top-right) to download the filtered data.

Chapter 6

Filters & Export

Every dashboard and report page shares the same filtering controls. Learn them once and they work everywhere.

6.1 — Date range & project filter

The top-right corner of every dashboard page carries two controls that apply to the entire page:

ControlOptions
Date rangeQuick presets: Today, This week, This month, Last 30 days, This quarter, This year. Or pick a custom start and end date from the calendar picker.
ProjectAll Projects (default) or a single project from the dropdown. Scopes every tile and chart on the page to that project.

Report pages have additional inline filters — a filter row above the table with dropdowns for agent, source, status, and other fields relevant to that report. These filter only the table, not the KPI tiles above it.

Note: Date range and project selections are not remembered between sessions. They reset to the default (This month / All Projects) each time you navigate to a dashboard page.

6.2 — Exporting data

The Export CSV button (top-right of each report page) downloads the currently filtered and visible rows as a comma-separated file. What you filter is what you export — use the filters first to narrow down the data, then export.

  • Exports include all visible columns in the order shown on screen.
  • Hidden columns (e.g. internal IDs) are not exported.
  • Large exports (thousands of rows) may take a few seconds to generate.
  • The filename includes the report name and date range, e.g. leads_2026-07-01_2026-07-31.csv.
Tip: For a monthly collection summary, go to Reports › Finance › Payments received, set the date range to the relevant month, and export.
Chapter 7

Reading the numbers

A quick reference for the metrics that appear most often — what they measure and what to watch for.

  1. KPI tile comparison arrows — the ▲ and ▼ beside a tile value compare the current period to the immediately preceding period of the same length. A rising bookings count with a rising lead count is healthy; rising bookings with a falling lead count may indicate the pipeline is thinning.
  2. Overdue follow-ups — any number above zero means leads that were supposed to be contacted have not been. The longer the overdue tail, the greater the risk of leads going cold. Aim to keep this at zero by end of each working day.
  3. Collection health — On track means the customer's payment schedule is being met. Overdue means at least one instalment is past its due date with no payment recorded. Follow up with the customer and record payment once received to clear the flag.
  4. Budget burn — if a project's burn reaches 80 %+ before the project is complete, review the Development / Budget tab in detail. Individual expense items close to or over budget are shown in red there.
  5. Avg. response time — on the Sales Dashboard. A rising average means leads are waiting longer for first contact. Industry best practice is to contact a new lead within the hour. Alert your team if this metric climbs.
  6. SR readiness gates — on the Project Health panel. Each gate cleared means the project is closer to being sale-ready. A project with no bookings but incomplete SR gates may not yet be eligible for booking — check the project's Readiness tab.

Data in blink i is live — there is no end-of-day batch. Any record created, updated or approved anywhere in the workspace is reflected in dashboards and reports within seconds.